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COVALACT promoveaza Harta Ungariei Mari. Logo-ul companiei „Covalact" promoveaza harta Ungariei Mari. Cine e Michael Bleyzer - patronul Covalact
Logo-ul companiei „Covalact" (Foto 2), promoveaza harta Ungariei Mari (comparati-l cu Foto-1)
Zilnic suntem bombardati cu reclamele producatorului de lactate „Covalact" Sfantul Gheorghe. Campania TV extrem de agresiva de promovare a brandului Covalact de Ţară şi a sloganului „Prea bun. Prea ca la ţară" a transformat marca Covalact dintr-una zonala, într-una cu „acoperire" naţională.
Logo-ul brandului Covalact are un mesaj subliminal extrem de interesant care ar fi trebuit sa dea de gandit mai multor institutii ale statului roman, nu numai serviciilor de informatii si, de ce nu, romanilor care cumpara aceste produse cu mesaje cel putin ciudate, cu coincidente prea "clare" spre a fi doar "coincidente".
Potrivit unor surse SRI, scrie ZiuaNews, care au specialisti in simbolistica si mesaje subliminale, logo-ul companiei Covalact Sfantu Gheorghe a atras atentia acestora tocmai pentru ca este o harta usor stilizata a Ungariei Mari, adica Ungaria actuala impreuna cu Transilvania. Practic, harta stilizata a Ungariei Mari este mediatizata prin logo-ul firmei covasnene.
Cinci ani de la lansare a brandului Covalact de Ţară
Povestea brandului Covalact de Ţară începe în 2009, la doi ani după ce pachetul majoritar al producătorului de lactate Covalact a fost achiziţionat de fondul de investiţii Sigma Bleyzer de la un om de afaceri roman. Un an mai târziu, a fost creata campania TV de lansare a brandului Covalact de Ţară şi a sloganului „Prea bun. Prea ca la ţară".
Practic, din anul 2000, adica de cinci ani, reclamele TV promoveaza brandul companiei din Sfantu Gheorghe prin logo-ul care reprezinta harta stilizata a Ungariei Mari.
Covalact este unul dintre cei mai mari producatori de produse lactate la nivel national, avand o capacitate de prelucrare de 200.000 litri de lapte zilnic.
Portofoliul de produse al companiei acopera intrega gama de lactate, de la iaurt, smantana, branza proaspata, branza Fagaras, lapte de consum, chefir, frişca, cascaval, unt, lapte praf, pana la produse care au inovat piata, precum cele fabricate din lapte de capra.
Infiintata in anul 1969, Covalact este una dintre companiile cele mai importante pe piata romaneasca de produse lactate. In prezent, compania este detinuta de Fondul de investiţii american SigmaBleyzer Southeast European Fund, care mai detine in Romania si brandul Lactate Harghita.
Ce firme mai are in Romania - SigmaBleyzer Southeast European Fund IV
SigmaBleyzer Southeast European Fund IV este un fond american de investiții. Acesta deține în românia companiile Covalact (achiziționată în 2007), Lactate Harghita (2008) și Primulact.
Compania a achiziționat, în 2008, 50-60% din acțiunile producătorului Lactate Harghita, controlat de compania Primulact, contra sumei de circa patru milioane de euro.
Cifra de afaceri Lactate Harghita în 2006: 12,9 milioane Euro.
Cifra de afaceri Primulact în 2006: 6,4 milioane euro.
OPIC PROVIDES $50 MILLION TO SIGMABLEYZER INVESTMENT FUND FOR SOUTHEAST EUROPE
WEDNESDAY, JANUARY 11, 2012
WASHINGTON, D.C. – The Overseas Private Investment Corporation (OPIC), the U.S. Government’s development finance institution, has provided $50 million in financing to SigmaBleyzer Southeast European Fund IV, a private equity buyout fund established to make equity and equity-related investments in southeast European private and public companies.
The fund has called 100 percent of committed capital from its limited partners and currently holds a portfolio of four platform investments, including Volia Limited (cable television), Covalact SA (dairy), Elandia Holdings Limited (retail pharmaceutical), and Harmelia Investments Limited (agriculture). This is the first private equity investment made by OPIC in Ukraine since restoring its programs in the country following the signing in December 2010 of an agreement resolving a dispute over an insurance claim paid by OPIC.
“The SigmaBleyzer fund will bring new investment into the emerging markets of Eastern Europe, a goal we all support. It also marks OPIC’s return to Ukraine after the better part of ten years. We are excited about the many new possibilities for OPIC to support private sector development in Ukraine,” said OPIC President and CEO Elizabeth Littlefield.
“SigmaBleyzer is excited to partner with OPIC in further extending our ongoing commitment to invest in Ukraine and the other emerging economies of Eastern Europe. We believe there are significant opportunities to develop the companies, and economies, in which we’re invested, and we’re focused on creating value for all of our stakeholders. We look forward to broadening our relationships in the region and achieving outstanding returns for our investors,” said SigmaBleyzer President and CEO Michael Bleyzer.
SigmaBleyzer is a private equity firm with an investment and operating history since 1994.
Headquartered in Houston, Texas, with significant operations in Eastern Europe, SigmaBleyzer specializes in control investments in turnaround and distressed situations.
SigmaBleyzer currently manage assets valued at approximately $1 billion across six investment vehicles and is one of the largest and most experienced private equity investors in Eastern Europe, with over 100 full-time investment professionals focused on control investments in companies operating in attractive and fast growing industries in Ukraine, Romania and Kazakhstan.
The firm also has a team of professionals in Houston and Dallas targeting buyout opportunities in Texas, focused on control investments in turnaround and distressed situations.
SigmaBleyzer’s activity is supported by The Bleyzer Foundation - an international non-profit, non-government organization established in 2001 by Michael Bleyzer.
The mission of The Bleyzer Foundation is to promote the development of the private sector and the use of best practices in government policies to create investment-friendly and business-friendly environments. www.sigmableyzer.com
OPIC is the U.S. Government’s development finance institution. It mobilizes private capital to help solve critical development challenges and in doing so, advances U.S. foreign policy. Because OPIC works with the U.S. private sector, it helps U.S. businesses gain footholds in emerging markets catalyzing revenues, jobs and growth opportunities both at home and abroad. OPIC achieves its mission by providing investors with financing, guarantees, political risk insurance, and support for private equity investment funds.
Established as an agency of the U.S. Government in 1971, OPIC operates on a self-sustaining basis at no net cost to American taxpayers. OPIC services are available for new and expanding business enterprises in more than 150 countries worldwide. To date, OPIC has supported more than $200 billion of investment in over 4,000 projects, generated an estimated $75 billion in U.S. exports and supported more than 276,000 American jobs.
Michael Bleyzer - patronul Covalact
Michael Bleyzer has every reason to feel passionate about shaping Ukraine’s future. Jockeying in Kiev is, after all, how he built a $1 billion investment portfolio and a $5.7 million Houston home.
Born in Ukraina, Bleyzer escaped the Soviet Union in 1978 with a master’s degree in digital electronics and quantum physics, his young family and little else. The oil industry lured him to Houston, where he became a U.S. citizen and spent 13 years climbing the ladder at Exxon.
But after the collapse of the Iron Curtain, he eschewed the ways of the Company Man. Bleyzer made his way back to his homeland in 1993 – in time to ride the first wave of post-Soviet privatization. Partnering with local entrepreneur Valery Dema, over the next few years, he raised $100 million in capital from the likes of Goldman Sachs and UBS. SigmaBleyzer, his private equity firm, was born. It worked hard to rid Ukraine of the specter of communism. According to a fawning May 2006 Institutional Investor profile, he spent half of the $100 million in Wall Street capital purchasing “82 Ukrainian companies that were going private, from utilities and turbine makers to ice cream factories.” By the middle of the aughts, he had sold 54 of his initial investments, turning a profit on all but three. (Salon sent SigmaBleyzer’s office in Houston three emails requesting comment for this article. They declined to respond.)
This crucial initial success and all that followed hasn’t been achieved through unadulterated entrepreneurial talent, however.
Bleyzer has doggedly pursued state connections to expand his brand and ideology, employing the “crony capitalism” that profit-worshiping academic free-marketeers love to hate without an iota of self-awareness.
SigmaBleyzer’s current Washington-based director of government affairs, Morgan Williams, worked closely with Bob Dole when the ’96 also-ran was in the Senate. Williams had unique expertise, having also served as a senior adviser to USAID on food projects in Russia and Ukraine.
He joined the firm in 2001. Edilberto Segura, chief economist and SigmaBleyzer partner, had 26 years of experience at the World Bank before joining the firm in 1998.
While these appointments aren’t indicative of overt influence peddling, they needn’t be. Bleyzer has openly admitted that the smoke-filled room is a pillar of his business strategy – one he termed “hybrid investing,” according to Institutional Investor. The magazine cited his contributions to Viktor Yuschenko’s 2005 inaugural ball and his establishment of a free market think tank, the Bleyzer Foundation, as examples of the tactic.
In 2002, the foundation itself stressed the importance of state connections in a blueprint for economic development modestly titled the Bleyzer Initiative. The manifesto invokes both Milton Friedman and Sept. 11 (2001, not 1973) to argue that the cultivation of market economies is a step in the direction of evolutionary progress – one that needs more than an invisible hand up (two of its policy groups are titled “Liberalize and Deregulate Business Activities” and “Minimize Political Risks”).
A January 2003 MarketWatch story described Bleyzer’s paradoxical libertarian Marshall Plan, and how he explicitly sought meetings “with officials in Washington and Europe to promote more private equity investment in developing countries.”
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